Typographic Design (DS201)
Typographic Design examines type terminology, anatomy, hierarchy, composition, and typographic history in terms of the relationship between visual and verbal language. In the process, the communicative, expressive, and informative qualities of typography are explored in both personal and applied design contexts, while also addressing typography’s social and historical significance. Students will work with Adobe CS6 software and will learn applications of InDesign.
Communication Design (DS202)
Communication Design explores basic communication theory; visual syntax, semantics, and semiotics with an eye towards the development and understanding of a range of design experiences from strategic to poetic. While students explore the relationships between communication, form, and content, they develop a visual vocabulary through both photographic and pictographic imagery. Students gain experience with image research, graphic reduction, and principles of composition in the generation of visual symbols and metaphors. Client-based work will be incorporated into class work.
Design Methods (DS301)
In Design Methods, students explore a variety of visual communication design contexts. Students will delve deeper into ideation and visualization to produce and execute refined and sophisticated solutions to complex problems while exploring, investigating, and analyzing greater conceptual considerations in both assigned and self-defined projects. The course includes 2D, 3D, and 4D design components.
Systems Design (DS302)
In Systems Design, students explore and create design systems within and across various platforms. Design expressions may include posters, promotional communication, and corporate and brand identity.
Experience Design (DS303)
Experience Design serves as a bridge between intermediate design coursework and Advanced Tutorial and Senior Seminar coursework. Students will participate in a range of design experiences with a focus on user experience, empathic practices for understanding audience expectations, divergent thinking and collaborative practice. In addition, students will research and investigate best industry and ethical practices and applications. As students move from external parameters to defining their own personal vision and voice, they begin the process of developing their own unique design philosophy. Course content includes client-based work.
Web Design (DS310)
This course explores various interactive digital media venues including interactive art, computer-based training, instructional design methodologies and, Internet and intranet. Students will be taught the art of utilizing a multimedia and mixed-media approach to creating dynamic interactive digital art and design. Students will be encouraged to incorporate ideas and media from photography, printmaking, 3D, and drawing. Assignments may include imagery that is projected, viewed on a monitor, comprised of cell phone graphics, or completed using output media such as CD, DVD, and television. Software may include Adobe Photoshop + Illustrator, Flash, Strata CX, and other previously presented software.
Academy Design Service (DS311)
This class engages students in a practice-based experience replicating a professional agency environment. Students’ work with both in-house and community based projects with “live” clients. A dedicated faculty member serves as both instructor and creative director managing workflow, projects and client relations. Students must have junior or senior status and permission of the instructor and department to enroll. Students must demonstrate proficiency with appropriate digital media, self-initiative and fulfill the creative needs of the student team. Students majoring in design, illustration, creative writing and photography will be primarily considered for the team but students in other majors may enroll per the requisites listed above.